Notebook, 1993-

MODES - Referencing

Framing / Referencing

The way a problem is stated, or framed, affects decisions. People often give different answers to the same problem stated in slightly different ways. Usually, the broadest way of framing or stating a problem produces the most rational decisions. However, people often state problems in increasingly narrow terms until a single, seemingly "obvious" answer emerges. For example, to select a career, it would be wise to consider pay, working conditions, job satisfaction, needed skills, future employment outlook, and many other factors. Instead, such decisions are often narrowed to thoughts such as, "I like to write, so I'll be a journalist."

[Coon, Dennis. Introduction to Psychology, Exploration and Application. St. Paul: West Publishing Company, 1989. Chapter: Learning & Cognition]



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