Notebook

Notebook, 1993-

ELEMENTS

Wong, Wucius. Principals of Two-Dimensional Design. New York: Van Nostrand Reinhold Company, 1972.

4 Elements of Design





My theorization begins with a list of elements of design. This list is necessary because the elements will form the basis of all our future discussions. The elements are, in fact, very much related to each other and cannot be easily separated in our general visual experience. Tackled individually, they may appear rather abstract, but together they determine the ultimate appearance and contents of a design.

Four groups of elements are distinguished:

a) Conceptual Elements [Point, Line, Plane, Volume]

b) Visual Elements [Shape, Size, Color, Texture]

c) Relational Elements [Direction, Position, Space, Gravity]

c) Practical Elements[Representation, Meaning, Function]

[Wong, Wucius. Principals of Two-Dimensional Design. New York: Van Nostrand Reinhold Company, 1972.]




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